PRIVACY POLICY

MORLEY’S CHICKEN PRIVACY POLICY

Updated: January 8 2022

1. Introduction

Welcome to Morley’s. Morley’s (Fast Foods) Limited (“we”, “our” or “us”) are committed to protecting and respecting your privacy.

This Privacy Policy explains how we handle and use your personal information and your rights in relation to that information.  Under data protection law, Morley’s (Fast Foods) Limited is the controller of that information. Information collected may be shared with Morley’s Restaurants Inc.

Please note: All UK Morley’s restaurants are owned and operated by an independent franchisee. This Privacy Policy only applies to our processing of your personal information and does not apply to the processing of your personal information by an independent franchisee. To contact or view information about our franchisee and our franchisee’s privacy policies, please send an email to franchise@morleyschicken.com.

This Privacy Policy explains why and how we will use the personal information that we have obtained from you or others, with whom we share it and the rights you have in connection with the information we use. Please read the following carefully.

This Privacy Policy describes the way we handle and use the personal information that we obtain from all the different interactions you may have with us as a business, including when you visit our restaurants, social media page or website currently located at https://www.morleyschicken.com/ (“Website”), when you contact us, order online, sign-up for the newsletter, or take part in any of our competitions or promotions.

Morley’s (Fast Foods) Limited is the controller in relation to the processing activities described in this document. This means that Morley’s (Fast Foods) Limited decides why and how your personal information is processed. Please see the section at the end of this Privacy Policy for our contact and legal information.

This Privacy Policy was last updated on the date that appears at the top of this page.

2. Personal Information we collect about you

We receive personal information about you that you give to us, when you order online, sign-up for the newsletter, visit the website and social media pages, that our franchisee collects from your visits to Morley’s restaurants, and that we obtain from other sources. We only collect personal information which we need to fulfil services and that is relevant for the purposes for which we intend to use it.

Personal information that you give to us

We collect the following information when you order online, sign-up for the newsletter, visit the website or social media pages or when exercising your legal rights:

your name, title and contact details (email address, telephone number, postal address, social media handle);
your date of birth;

any information you include in correspondence you send to us or when using our Website or social media pages;
details of your orders;
your marketing and restaurant preferences;
any personal information included in your entries to competitions that we run;
your identification information when exercising the rights that you have in relation to our processing of your personal information (see further Your rights in relation to your personal information);

Information that we collect about you

When you visit our Website, we automatically collect:

the internet protocol (IP) address of your device and details regarding the type of device and browser software you use to access the website;
details of your use of our Website, including traffic data, weblogs and statistical data. We also collect where and when you clicked on certain parts of our Website and details of the webpage from which you visited it;
details regarding when and how you consented to receive marketing communications from us (including the time and date you provided your consent);

cookie, pixels and beacon identification information (for more information please see our Cookie Policy at https://www.morleyschicken.com/cookie-policy.

 3. Use of Your Personal Information

We use your personal information for a variety of reasons.  We rely on different legal grounds to process your personal information, depending on the purposes of our use and the risks to your privacy.  You will only receive unsolicited marketing communications from us if you have consented and can opt-out of receiving them at any time. We do not share your personal information with companies that would send their marketing to you.

3.1 Where you have provided CONSENT

We may use and process your personal information for the following purposes where you have consented for us to do so:

to contact you via email with marketing information about our products and services (see Marketing for further details);

You may withdraw your consent for us to use your information under any of the defined situations at any time. Please see Your rights in relation to your personal data for further details.

3.2 Where necessary to comply with our LEGAL OBLIGATIONS

We will use your personal information to comply with our legal obligations to:

keep a record relating the exercise of any of your rights relating to our processing of your personal information;

take any actions in relation to health and safety incidents required by law; 
handle and resolve any complaints we receive relating to the services we provide.

3.3 Where necessary to pursue a LEGITIMATE INTEREST

We may use and process your personal information where it is necessary to pursue legitimate interests for the following purposes:

Processing necessary for us to promote our business, brands and products and measure the reach and effectiveness of our campaigns

for analysis and insight conducted to inform our marketing strategies, and to enhance your visitor experience;
to tailor and personalize our marketing communications based on your attributes;
to supply your details to social media and other online platforms operated by other companies for them to contact you with our targeted advertising online unless you object. You may receive advertising based on information about you that we have provided to the platform or because, at our request, the platform has identified you as having similar attributes to the individuals whose details it has received from us. To find out more, please refer to the information provided in the help pages of the platforms on which you receive advertising from us;
to identify and record when you have received, opened or engaged with our Website or electronic communications please see our Cookie Policy  at https://www.morleyschicken.com/cookie-policy for more information.

Processing necessary for us to support our visitors and guests with their enquiries

to respond to correspondence, you send to us and fulfil the requests you make to us.

Processing necessary for us to respond to changing market conditions and the needs of our guests and visitors

to analyse, evaluate and improve our products and services so that your visit and use of our website, online ordering, social media pages, guest services and restaurants may be more useful and enjoyable (we will generally use data amalgamated from many people so that it does not identify you personally);
to undertake market analysis and research (including contacting you with customer surveys) so that we can better understand you as a guest;
for product development purposes.

Processing necessary for us to operate the administrative and technical aspects of our business efficiently and effectively

to administer our website, online ordering, customer relationship management (CRM) platform, Point of Sale, and our social media pages and for internal operations, including troubleshooting, testing, statistical purposes;
for the prevention of fraud and other criminal activities;
to verify the accuracy of data that we hold about you and create a better understanding of you as an account holder or visitor;
for network and information security in order for us to take steps intended to protect your information against loss or damage, theft or unauthorised access;

to comply with a request from you in connection with the exercise of your rights (for example where you have asked us not to contact you for marketing purposes, we will keep a record of this on our suppression lists in order to be able to comply with your request);
for the purposes of corporate restructure or reorganization or sale of our business or assets;
for efficiency, accuracy or other improvements of our databases and systems, for example, by combining systems or consolidating records we hold about you;
to enforce or protect our contractual or other legal rights or to bring or defend legal proceedings; and
for other general administration including managing your queries, complaints, or claims, and to send service messages to you.

Marketing communications: If you give your consent, we may use your personal information to contact you by email to send you newsletters or to notify you of special offers, promotions, competitions or new products and services. We try to adapt any marketing material that we send to you, for example by notifying you of special offers or promotions that apply to your interests and in your location. If you do not wish to receive communications from us, please inform us by using the unsubscribe link inside the email.

If you opt-out of receiving marketing communications from us, we keep your email address on our suppression list for a defined period to ensure that we comply with your wishes.  

4. Disclosure of your personal information by us

We only disclose your personal information outside our business in limited circumstances. If we do, we will put in place a contract intended to require recipients to protect your personal information, unless we are legally required to share that information, or we are sharing information for the purposes of a contact tracing scheme such as NHS Test and Trace in England. Any contractors or recipients that work for us will be obliged to follow our instructions. We do not sell your personal information to third parties.

We may disclose your information to our third party service providers, agents and subcontractors (Suppliers) for the purposes of providing services to us or directly to you on our behalf, including the operation and maintenance of our website, online ordering, CRM, Point of Sale and social media pages. Our Suppliers can be categorized as follows:

Supplier Types (Category/Type)

Marketing: Advertising, Digital, Market/Customer Research firms

IT Services: Cloud software system providers, including database, email and hosting providers

Risk Management: Insurer, insurance brokers, legal and security professional advisors

Digital: Website developers, online ordering provider, and data analytics platform providers

When we use Suppliers, we only disclose to them any personal information that is necessary for them to provide their services and only where we have a contract in place that requires them to take steps intended to keep your information safe and secure.

We may disclose personal information to other affiliated parties as follows:

To our affiliate, Morley’s International Limited, for auditing and administration purposes;
To any third party who is restructuring, selling or acquiring some or all of our business or assets or otherwise in the event of a merger, re-organisation or similar event; and
If we are under a duty to disclose or share your information in order to comply with any legal or regulatory obligation or request, including by the police, courts, tribunals or regulators.

5. Data Storage and Transfer Out of the United Kingdom

If you are located in the UK, your information that we collect through our Service will be stored and processed primarily in the UK. If we transfer information outside of the UK, we will ensure that:

(a) the personal information is transferred to countries recognized as offering an equivalent level of protection; or

(b) the transfer is made pursuant to appropriate safeguards, such as standard data protection clauses adopted by the European Commission. Notwithstanding these measures, the country and jurisdiction to which data is transferred may provide for a lower standard of data protection than the one under the UK law.

6. Security and links to other websites

We take the security of your personal information seriously and use a variety of measures based on good industry practice to keep it secure. Nonetheless, transmissions over the internet and to our Website may not be completely secure, so please exercise caution. When accessing links to other websites, their privacy policies, not ours, will apply to your personal information.

We employ security measures to protect the personal information you provide to us, to prevent access by unauthorised persons and unlawful processing, accidental loss, destruction and damage. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do everything possible to protect your personal information, we cannot guarantee the security of any personal information during its transmission to us online. You accept the inherent security implications of using the internet and will not hold us responsible for any breach of security unless we are at fault.

Our website and social media pages may contain links to other websites run by other organizations which we do not control. This Privacy Policy does not apply to those other websites‚ so we encourage you to read their privacy policies. We are not responsible for the privacy policies and practices of other websites (even if you access them using links that we provide) and we provide links to those websites solely for your information and convenience. We specifically disclaim responsibility for their content, privacy practices and terms of use, and we make no endorsements, representations or promises about their accuracy, content or thoroughness. Your disclosure of personal information to third-party websites is at your own risk.

In addition, if you linked to our website from a third-party website, we cannot be responsible for the privacy policies and practices of the owners and operators of that third party website and recommend that you check the privacy policy of that third party website.

7. The periods for which we retain your personal information

We store personal data for as long as necessary to fulfil the purposes for which we collect the data, except if required otherwise by law.

Exceptions to our retention policy include the following occasions:

You exercise your right to have the information erased (where it applies) and we do not need to hold it in connection with any of the reasons permitted or required under the law (see further your rights in relation to your personal information);
You exercise your right to require us to retain your personal information for a period longer than our stated retention period (see further your rights in relation to your personal information);
We bring or defend a legal claim or other proceedings during the period we retain your personal information, in which case we will retain your personal information until those proceedings have concluded and no further appeals are possible;

We archive the information, in which case we will delete it in accordance with our deletion cycle; or
In limited cases, existing or future law or a court or regulator requires us to keep your personal information for a longer or shorter period.

 8. Your rights in relation to your personal data

You have a number of rights in relation to your personal information under data protection law. In relation to certain rights, we may ask you for information to verify your identity and, where applicable, to help us to search for your personal information. Except in rare cases, we will respond to you within 30 days after we have received this information or, where no such information is required, after we have received full details of your request.

You have the following rights, some of which may only apply in certain circumstances:

to be informed about the processing of your personal information (this is what this statement sets out to do); and
to have your personal information corrected if it is inaccurate and to have incomplete personal information completed.

The accuracy of your information is important to us. If you change your name or address/email address, or you discover that any of the other information we hold is inaccurate or out of date, please let us know by contacting us in any of the details described at the end of this Privacy Policy.

to object to processing of your personal information;

Where we rely on our legitimate interests as the legal basis for processing your personal information for particular purposes, you may object to us using your personal information for these purposes by submitting a request through our online form, emailing or writing to us at the address at the end of this Privacy Policy. If we agree that your objection is justified in accordance with your rights under data protection laws, we will permanently stop using your data for those purposes. Otherwise, we will provide you with our justification as to why we need to continue using your data.

to withdraw your consent to processing your personal information;

Where we rely on your consent as the legal basis for processing your personal information, you may withdraw your consent at any time by contacting us using the details at the end of this Privacy Policy.  If you would like to withdraw your consent to receiving any direct marketing to which you previously opted-in, you can also do so using unsubscribe link in our emails. If you withdraw your consent, our use of your personal information before you withdraw is still lawful.

to restrict processing of your personal information;

You may ask us to restrict the processing your personal information in the following situations:

Where you believe it is unlawful for us to do so,

You have objected to its use and our investigation is pending or you require us to keep it in connection with legal proceedings.

In these situations, we may only process your personal information whilst its processing is restricted if we have your consent or are legally permitted to do so, for example for storage purposes, to protect the rights of another individual or company or in connection with legal proceedings.

to have your personal information erased;

In certain circumstances, you may ask for your personal information to be removed from our systems. Unless there is a reason that the law allows us to use your personal information for longer, we will make reasonable efforts to comply with your request.

to request access to your personal information and information about how we process it;

You have the right to ask for a copy of the information that we hold about you. We may not provide you with a copy of your personal information if this concerns other individuals or we have another lawful reason to withhold that information.

to electronically move, copy or transfer your personal information in a standard, machine-readable form; and

Where we rely on your consent as the legal basis for processing your personal information or need to process it in connection with a contract in place directly with you, you may ask us to provide you with a copy of that information in a structured data file. We will provide this to you electronically in a structured, commonly used and machine readable form, such as a CSV file.

You can ask us to send your personal information directly to another service provider, and we will do so if this is technically possible. We may not provide you with a copy of your personal information if this concerns other individuals or we have another lawful reason to withhold that information.

rights relating to automated decision making, including profiling.

You have the right to object to automated processing of your personal information based on our legitimate business interest, including profiling. 

To exercise any of these rights, please click here to submit your request through our online form.

You have the right to lodge a complaint with a data protection regulator in the United Kingdom. The contact details for the Information Commissioner’s Office (ICO), the data protection regulator in the UK, are available on the ICO Website, where your personal information has or is being used in a way that you believe does not comply with data, however, we encourage you to contact us before making any complaint and we will seek to resolve any issues or concerns you may have.

9. Terms of Use

Your use of our Website or Services, as well as any dispute over privacy, is subject to this Policy and our Terms of Use available at https://www.morleyschicken.com/terms, including applicable limitations on damages and the resolution of disputes.

10. Changes to this Privacy Policy

This Privacy Policy is current as of the effective date set forth above. We may change this Privacy Policy from time to time, so please be sure to review the Privacy Policy at https://www.morleyschicken.com/privacy periodically.

 11. How to Contact Us About Privacy

You can contact us with your inquiries in relation to this Privacy Policy or for any other reason by post or email.

To contact us in relation to this Privacy Policy, including to exercise any of your rights in relation to your personal information, please contact us using the contact page on our website (https://www.morleyschicken.com/contact)